Derek Weber

Why The Conflux?

At goBRANDgo! we work with mid-market companies in the manufacturing supply chain. One of the things we see is that, to invoke Michael Gerber’s E-Myth, their leaders are great at working in their business but, well, not quite as great at working on their business.    Make their product better, make their machines run faster? Absolutely amazing.  Make the machine of the business run more effectively and efficiently? Not as much.    This is actually …

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What does “conflux” mean anyway?

The word conflux is a synonym (and in our opinion, a much cooler word) for confluence, with Latin roots that translate to “flow together”; most commonly used to describe the place where multiple rivers converge. The most famous confluence in St. Louis is where the Missouri River joins the Mississippi, and for good reason. The confluence of these two rivers launched the Lewis & Clark expedition, provided the infrastructure to make St. Louis the Gateway …

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Are You a Great Leader or Just a Good One?

Growing up on a dairy farm surrounded by cows and cousins, I didn’t have the typical young entrepreneur backstory of the lawn cutting business, newspaper route, etc. But what I did have were opportunities to serve in leadership positions at every level from my 4th grade class all the way through middle/high school, college and beyond.  In fact, my mom often proudly tells a story of one of my teachers in elementary school saying that …

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What\’s Your Theme for 2020?

At the end of every year, I choose a theme and/or focus for the next year. In years past, I’ve committed to the priorities of practicing yoga (humbling), picking up golf (frustrating), running a marathon (painful–especially since it was San Francisco), and creating healthfulness and energy (absolute game-changer). I find having this annual focus provides me three amazing benefits: Ensures I remain in a mindset of Shoshin, or beginner’s mind, by repeatedly going through the …

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